How to Add Matterport to LoopNet: Complete Listing Guide
Updated: Sep 2
Knowing how to add Matterport to LoopNet allows commercial property owners, brokers, leasing teams, and marketing professionals to place an interactive 3D tour within a property listing. Prospective tenants and buyers can examine an existing space remotely before deciding whether to request additional information or schedule an in-person visit.
The process generally requires a shareable Matterport link, permission to edit the LoopNet or CoStar listing, and access to the listing’s media or virtual-tour settings. However, the exact interface, available fields, approval workflow, and marketing features may vary according to the listing type, account permissions, advertising package, and current platform configuration.
This guide explains the complete process, identifies common problems, and clarifies where Matterport tours, architectural renderings, floor plans, photography, and other real estate marketing materials serve different purposes.
What Is a Matterport Tour?
Matterport creates an interactive digital representation of an existing physical space. Depending on how the property was captured and processed, viewers may move between scan positions, examine rooms, view a dollhouse-style model, switch to a floor-plan perspective, or access additional information placed within the tour.
Matterport tours are commonly used for:
Office leasing
Retail properties
Multifamily amenities and model units
Hospitality spaces
Industrial facilities
Warehouses
Medical offices
Educational environments
Existing residential properties
Property documentation
Facility and operational communication
The tour remains hosted through Matterport. LoopNet displays or links to the experience within the commercial property listing.
LoopNet currently promotes Matterport tours as one of the immersive media formats available for commercial real estate marketing. The exact implementation and availability should still be confirmed within the account managing the listing.
What You Need Before You Add Matterport to LoopNet
Prepare the following information before editing the listing:
A Processed Matterport Space
The property must already be captured, uploaded, processed, and available within the Matterport account.
Walk through the published space before sharing it. Confirm that the tour starts in an appropriate location and does not expose information that should remain private.
Permission to Share the Space
A private Matterport space cannot be viewed by the general public. The space must have a sharing status that permits external viewers to open it.
Matterport indicates that externally shared spaces generally need to be set to an appropriate public or unlisted sharing status. Review the current Matterport public-sharing instructions before distributing the link.
A Shareable Matterport Link
Copy the public sharing link provided by Matterport. A typical Matterport Showcase address may begin with:
The complete link includes the unique identifier for the space and may contain additional parameters.
Use the original Matterport link unless LoopNet or Matterport specifically recommends another format. A shortened or redirected address may make troubleshooting more difficult.
Access to the Listing
You need permission to edit the property through the applicable LoopNet, CoStar, or Marketing Center account.
The person who captured the Matterport tour may not be the same person who controls the listing. Coordinate the final link, title, description, and approval responsibility before making changes.
Supporting Property Media
A Matterport tour should complement rather than replace the rest of the listing package.
Prepare current:
Exterior photography
Interior photography
Floor plans
Site plans
Property descriptions
Availability information
Suite details
Brochures
Contact information
Drone imagery where appropriate
Architectural renderings for proposed improvements
Each format answers a different question. Photography communicates key views quickly, floor plans explain organization, Matterport supports interactive exploration, and architectural visualization can represent conditions that do not yet exist.
How to Add Matterport to LoopNet
Step 1: Open the Matterport Space
Sign in to Matterport and locate the correct property or space.
Verify the property name, suite number, floor, address, and version. This is especially important when the account contains several spaces from the same building.
Open the tour as a viewer and inspect:
Starting position
Navigation
Room visibility
Labels
Mattertags or informational markers
Floor selections
Dollhouse view
Image quality
Areas that should be hidden
Branding or contact information
Loading behavior
Do not send the listing team a link until the tour has been reviewed.
Step 2: Confirm the Sharing Status
Check the Matterport sharing settings.
The selected status must allow the intended LoopNet audience to access the tour without signing into the Matterport account. If the space is private, the listing may contain a link that prospective viewers cannot open.
Use an unlisted option when the tour should be accessible through its link without being broadly discoverable through a public gallery. Use a public option only when broader visibility is appropriate.
Sharing terminology and account features can change, so follow the settings currently shown within Matterport.
Step 3: Copy and Test the Public Link
Use Matterport’s sharing controls to copy the space link.
Before adding it to LoopNet:
Open a private or incognito browser window.
Paste the link.
Confirm that the tour loads without requiring your Matterport credentials.
Test the primary navigation.
Confirm that the intended space opens.
Test the link on a mobile device when possible.
Testing while signed out helps identify access problems before the link reaches the public listing.
Step 4: Open the LoopNet or CoStar Listing Manager
Sign in using the account authorized to manage the property.
Depending on the account and current interface, the listing may be managed through LoopNet, CoStar, Marketing Center, or assistance from a dedicated property marketer.
Locate the correct property and verify:
Address
Property name
Listing status
Sale or lease designation
Available suites or spaces
Account ownership
Publishing permissions
Avoid adding the tour to a similarly named property or an outdated duplicate listing.
Step 5: Edit the Listing’s Media
Open the listing editor and look for an area related to:
Matterport
3D tours
Virtual tours
Media
Videos
Property links
Suite media
The exact label and placement may change. Some accounts or advertising packages may provide different media controls.
If no appropriate field appears, do not place the link randomly or assume the listing cannot support the tour. Contact the LoopNet or CoStar representative responsible for the property and ask where the Matterport link should be submitted.
Step 6: Paste the Matterport Link
Paste the tested Matterport sharing URL into the appropriate field.
If the listing allows a tour title, use a concise description that identifies the space accurately. Examples include:
Suite 300 Matterport Tour
Office and Amenity 3D Tour
Warehouse Interior Matterport Tour
Retail Space Virtual Walkthrough
Model Unit Matterport Tour
Avoid exaggerated titles or descriptions that do not identify what the viewer will see.
If the property includes several Matterport spaces, determine whether the current listing configuration supports multiple tours. Current LoopNet listings may display more than one tour in some situations, but availability can depend on the listing and its media setup.
Step 7: Save or Submit the Changes
Use the listing interface to save, publish, or submit the update.
Some edits may appear immediately, while others may require review or processing. Do not assume that saving the dashboard means the tour is already visible on the public listing.
Record who submitted the change and when it was submitted, particularly when several brokers or marketing team members manage the property.
Step 8: Verify the Public LoopNet Listing
Open the public property page after the update has been processed.
Confirm that:
The correct tour is displayed
The title matches the space
The tour loads successfully
The experience opens on desktop
The experience works on a supported mobile device
No login is required
The tour is associated with the correct property or suite
Navigation is understandable
Sensitive areas are not visible
Contact information remains accurate
Test the listing while signed out. An account owner may see features that the public cannot access.
Why the Matterport Tour May Not Appear
The Space Is Private
If the Matterport sharing status prevents public access, the tour cannot be viewed by normal listing visitors.
Return to Matterport, review the sharing settings, and test the URL in a signed-out browser.
The Link Was Added to the Wrong Field
A tour URL placed only inside descriptive text may not receive the platform’s dedicated Matterport or 3D-tour presentation.
Use the designated field when one is available.
The Listing Change Is Still Processing
The public listing may not update immediately. Confirm whether the change was saved, submitted, approved, or scheduled for publication.
Your Account Does Not Show a Tour Field
Media controls may vary by listing workflow, account permissions, and marketing package. Contact the person managing the LoopNet or CoStar listing rather than repeatedly entering the link into unrelated fields.
The Wrong Space Was Shared
This can happen when one property contains several suites, floors, or tour versions. Compare the Matterport space identifier and starting view with the intended listing.
The Tour Works for You but Not Other Viewers
You may be viewing the space through an authenticated Matterport session. Test the link in an incognito window or on a device that is not signed into the account.
The Tour Contains Outdated Information
A functioning link can still communicate incorrect availability, furniture, finishes, tenant conditions, or property configuration.
Review the tour whenever a space changes materially. Replace or update the listing media when the captured condition is no longer representative.
How to Improve a Matterport Tour for Commercial Property Marketing
Select an Appropriate Starting View
The first view should orient the visitor and represent the property clearly. Avoid starting inside a small storage room, facing a blank wall, or in an area unrelated to the available space.
Organize the Tour Around the Listing
If the property includes several suites, label them consistently. The language used within Matterport should correspond with the suite names and floor information used in LoopNet.
Remove Sensitive Information
Review visible computer screens, personal photographs, security information, access codes, license plates, confidential documents, and occupant information.
Privacy review should happen before the tour is made accessible through a public property listing.
Coordinate the Tour With Other Media
Use Matterport alongside:
Professional photography
Floor plans
Site plans
Availability plans
Drone imagery
Leasing brochures
Exterior renderings
Interior renderings
Renovation concepts
Animations
The tour should not force viewers to search for basic property information that can be communicated more efficiently through another format.
Keep the Listing Description Accurate
Mention the tour in the property description only when it is actually accessible.
A clear statement may be sufficient:
Explore the available space through the Matterport 3D tour included in this listing.
Avoid unsupported claims about increased conversions, shorter lease periods, or guaranteed lead quality.
Matterport Tours vs. Architectural Renderings
Matterport and architectural rendering are not interchangeable.
Matterport Documents Existing Conditions
Matterport is generally most useful when the physical property or space already exists and can be captured.
It communicates:
Existing layout
Current finishes
Visible conditions
Spatial relationships
Existing furniture or equipment
Navigation through the property
Architectural Rendering Shows Proposed Conditions
Architectural rendering can communicate a project, renovation, tenant improvement, repositioning, or development before it exists physically.
It can represent:
Proposed interiors
Future exterior improvements
New materials
Renovated lobbies
Furnished vacant spaces
Alternate tenant layouts
New construction
Landscape improvements
Daytime or evening conditions
Development phases
A property team may use Matterport to document current conditions and RENDEREXPO’s architectural visualization services to communicate the proposed future condition.
RENDEREXPO’s interior rendering services can support tenant presentations, renovation studies, leasing materials, investor communication, and design reviews when existing photography or a current-condition tour cannot show the intended outcome.
Measuring Matterport and LoopNet Performance
Matterport provides Space Analytics for evaluating activity associated with hosted spaces. Available reporting may include impressions, visits, unique visitors, and engagement information, depending on the account and current Matterport features.
LoopNet or CoStar listing-management tools may provide separate listing-performance information.
Because the platforms report different parts of the user journey, review them together:
LoopNet listing visibility
Listing views
Tour exposure
Matterport visits
Tour engagement
Property inquiries
Scheduled visits
Broker feedback
Qualified opportunities
Do not assume that every Matterport view originated from LoopNet if the same tour link is also used on websites, emails, brochures, or other listing platforms.
Frequently Asked Questions
How do I add Matterport to LoopNet?
Create or open the Matterport space, confirm that external sharing is allowed, copy and test the public tour link, edit the correct LoopNet or CoStar listing, paste the link into the designated Matterport or virtual-tour field, save the change, and verify the public listing.
Does every LoopNet listing support Matterport tours?
LoopNet supports Matterport tours, but the available fields and presentation options may depend on the listing, account, advertising package, permissions, and management workflow. Contact the listing representative if the appropriate field is unavailable.
Is it free to add a Matterport tour to LoopNet?
Do not assume that the complete workflow is free. Matterport capture, hosting, subscriptions, and related services may involve costs. LoopNet or CoStar marketing features may also depend on the listing package. Confirm current pricing directly with both platforms.
Can one LoopNet listing include multiple Matterport tours?
Some current listings display multiple Matterport tours, but the available number and organization may vary. Ask the listing representative how separate suites, floors, or spaces should be submitted.
Can I track Matterport tour views?
Matterport provides Space Analytics for hosted spaces. LoopNet or CoStar may provide separate listing-performance reporting. The same tour link used across multiple channels may require additional tracking strategy to understand where viewers originated.
Should I use Matterport for an unbuilt property?
Matterport is primarily suited to captured existing spaces. Architectural renderings, animation, 3D floor plans, and other visualization methods are generally more appropriate for unbuilt projects or proposed renovations.
Why does my Matterport link work for me but not the public?
The Matterport account may be keeping you authenticated while the space remains private. Open the link in an incognito browser window and confirm that external sharing is enabled.
Conclusion: Add Matterport to LoopNet Carefully
When you add Matterport to LoopNet, the objective is not simply to paste a URL. The correct tour must be publicly accessible, associated with the right property or suite, placed in the appropriate listing field, reviewed for privacy, and tested on the public page.
Matterport can help prospects explore existing commercial properties remotely. Photography, floor plans, brochures, architectural renderings, and other media should work alongside the tour to communicate the property efficiently.
For proposed renovations, tenant improvements, repositioning strategies, or unbuilt developments, explore selected RENDEREXPO work or contact RENDEREXPO to discuss an appropriate real estate visualization package.
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