First Impressions Matter, But They Don’t Seal the Deal In real estate marketing, the exterior of a house is given the most attention. A...

When it comes to design and new construction, success requires more than just bricks and drawings. It is based on visual storytelling, and 3D rendering is key to it. The ability to demonstrate a property before it is built can determine whether a real estate transaction is signed or a development concept gains popularity. However, in an effort to save money, many architects, developers, and builders fall into the trap of hiring a "cheap" rendering provider or attempting to do