When it comes to design and new construction, success requires more than just bricks and drawings. It is based on visual storytelling, and 3D rendering is key to it. The ability to demonstrate a property before it is built can determine whether a real estate transaction is signed or a development concept gains popularity. However, in an effort to save money, many architects, developers, and builders fall into the trap of hiring a "cheap" rendering provider or attempting to do

The discussion around photorealistic rendering vs. AI-generated images is often presented as a competition between an established production method and a faster new technology. For architecture, real estate, development, construction, and interior design, that framing is too simplistic. AI-generated images and professional photorealistic renderings solve different problems. AI can translate a written prompt or reference image into a visual direction quickly. It can help a tea